A tower with lighting design on-site in Saudi Arabia. Artwork by Ria Ama. (Photo: StandardVision)

This project required a lot of creativity in problem solving.  The towers were covered with panels, that were triangular in shape, at of the bottom of which LED fixtures were mounted.  The fixtures illuminated the panels with a light wash, transforming these panels into pixels for content.  The pixels in this installation were not only triangular in shape, but offset.
For this project I worked closely with the design team to create color washes that would push the volumetric nature of the LED fixtures.  This also included extensive testing of the content on the prototype at the StandardVision location.  The fixtures were designed and installed by StandardVision, LLC, a company providing solutions for architectural integration of LED displays.
PROJECT OVERVIEW 
Role: Art Director
Company: StandardVision, LLC
Location: Saudi Arabia
Upward facing view of the panels. (Photo: StandardVision)
A side view of a tower on-site in Saudi Arabia. Artwork by Ria Ama. (Photo: StandardVision)
A tower with lighting design on-site in Saudi Arabia. Artwork by Ria Ama. (Photo: StandardVision)
Close-up view of panels and LED fixtures. (Photo: StandardVision)
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