For this mixed-resolution LED media facade, I created custom artwork that enhanced the contours of the screen while integrating into the building's architecture.  The goal was to create something that gracefully moved across the facade, offering a pleasant experience for passersby that was engaging and atmospheric.  The screen was designed and installed by StandardVision, LLC, a company providing solutions for architectural integration of LED displays.   In addition to the original artwork, I served as their Art Director, curating and overseeing other content for the screen.
PROJECT OVERVIEW 
Role: Art Director, Artist, Curator
Company: StandardVision, LLC
Location: Jakarta, Indonesia
Run Time: Varies
Completed: 2012
Dimensions: 1,200 ft. (length) LED media façade  
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Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
Digital Artwork by Diana Reichenbach (Photo: StandardVision)
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